Local AI Optimization · AEO

Schema for AI Search:
get your business cited by AI, not just crawled

ChatGPT, Perplexity, Gemini, and Google AI Overviews decide what to say about your business from structured data. We build the entity-grade schema that makes AI engines trust you, quote you, and name you — done for you.

What it isDone-for-you structured data engineered for AI citations, not just rich snippets.
Who it's forLocal service businesses & agencies who want to show up inside AI answers.
Starts at$450 one-time Foundation build; $150/mo managed.
TimelineTechnical lift in days; citation trust compounds over 4–8 weeks.
The shift nobody marked up for

Your customers stopped reading ten blue links

They ask an AI a question and take the answer. If AI engines can't cleanly read who you are, what you do, and where you serve, they cite the competitor who made it easy. Schema is how you make it easy.

Without entity-grade schema

  • AI has to guess your business from unstructured prose — and often guesses wrong or skips you.
  • No sameAs trust links, so engines can't verify you're a real, cross-referenced entity.
  • "Valid" markup that still earns zero citations because the field values are generic.
  • You're invisible in the answer box while a rival gets named.

With CELM Schema for AI Search

  • Entities, services, and locations handed to AI engines directly — no guessing.
  • Verified entity anchor (Organization/LocalBusiness + sameAs) engines can trust.
  • Field-level rigor tuned to how ChatGPT, Perplexity & AI Overviews actually extract answers.
  • You become the citable source in your market.
Rich snippets are yesterday's reason

Schema in 2026 is an AI-visibility play

Google retired FAQ and HowTo rich results for most sites — but AI engines lean on that same structured data harder than ever to build direct answers. The goal moved from a star rating Google may not show to a citation ChatGPT will.

 Old "rich snippet" schemaCELM Schema for AI Search (AEO)
Primary goalStar ratings & SERP enhancementsGetting named & cited inside AI answers
Success metricRich result shown (often deprecated now)AI-citation presence & share of answer
Key workAdd valid JSON-LD, pass the validatorEntity strategy + field-level rigor (sameAs, knowsAbout, answer-exact FAQ)
DurabilityBreaks when Google drops a featureRides the growing AI-answer surface
Ongoing need"Set and forget" (until it silently breaks)Monitored, re-validated, expanded as you grow
What we build

The schema that actually earns citations

Not a dump of every schema type — the specific blocks and fields that move AI visibility for local service businesses.

🏢

Entity anchor

Organization / LocalBusiness schema with the sameAs, knowsAbout and founder fields most providers skip — so AI engines verify you're a real, cross-referenced entity.

🛠️

Service & offer mapping

Service and OfferCatalog markup that maps your full service hierarchy for AI crawlers — ideal for roofing, legal, medical & home-services niches.

Answer-exact FAQ

FAQPage written the way real users ask AI — question phrasing and answer text engineered for direct-answer extraction, not keyword tools.

📍

Location & NAP alignment

Schema aligned with your Google Business Profile and citations so your name, address, and phone tell one consistent story across the web.

🧭

Structure & authorship

BreadcrumbList plus Article/BlogPosting authorship signals that support E-E-A-T and content-layer citations.

Validation & monitoring

Every block validated against Google's tools and monitored — because valid schema silently breaks, and broken schema quietly costs you citations.

How it works

From invisible to citable in four steps

AI-citation gap audit

We check whether AI engines can read and trust your entity today, and where the field-level gaps are.

Entity & schema strategy

We map your business, services, and locations to the exact schema types and fields that earn citations in your niche.

Build, validate, deploy

We write the JSON-LD, align it to your GBP and content, validate it clean, and ship it to your site.

Monitor & expand

On the managed plan we watch for breakage, re-validate, add markup to new pages, and track AI-citation presence over time.

Sound familiar?

Signs your business needs this

You ask ChatGPT or Perplexity about your service and a competitor gets named instead of you.
Google AI Overviews answer questions in your niche without ever mentioning your brand.
Someone "added schema" years ago and nobody has checked it since.
Your markup passes the validator but you've seen zero visibility lift from it.
You rank fine in classic search but traffic is sliding as answers move into AI.
Your name, address, and services say different things in different places online.
Why structured data wins the answer

The numbers behind AI citations

~41%AI-citation rate for pages with FAQ-style structured data, vs ~15% without 1
Up to 3×higher accuracy when AI is grounded in structured knowledge vs raw text 2
4–8 wkstypical window for the technical entity-trust layer to compound 3

1–3 Industry benchmarks (SE Ranking; Data World; AEO implementation guides), 2026. Structured data improves how machines interpret and cite a brand; results vary by site authority, niche, and content. We report citation-presence trends, not guaranteed rankings.

Plans & pricing

Choose your level of AI visibility

Start with a one-time Foundation build; add the managed plan when you want your schema watched, re-validated, and expanded as you grow.

Foundation
One-time · single site
$450–$900
  • AI-citation gap audit
  • Organization / LocalBusiness + sameAs entity anchor
  • Core Service + answer-exact FAQ schema
  • GBP / NAP alignment
  • Full validation & deployment
Start with Foundation
Managed AEO Schema
Monthly · ongoing insurance
$150–$500/mo
  • Continuous monitoring & re-validation
  • Entity expansion as your business grows
  • New-page markup added each month
  • Quarterly AI-citation presence check
  • Pairs with any one-time build above
Keep me citable

Agency or reseller? We fulfill this white-label at a fixed wholesale rate with branded reporting. [INSERT: white-label partner note/URL]

Why CELM

Schema built by people who live in local search

Field-level rigorWe sell the thing most providers get wrong — the sameAs, knowsAbout, and answer-exact fields that turn valid markup into actual citations.
Local-niche specializationPre-built entity and schema patterns for roofing, legal, medical, and home services — not generic per-page markup.
Measurement built inWe report AI-citation presence and share-of-answer trends, so an invisible technical task becomes a visible outcome.
A decade in local SEOSchema is one layer of a complete Local Marketing Stack we've run for direct clients and agency partners for years.

Questions, answered

Isn't schema markup something I can get for $20 on Fiverr?
You can get valid JSON-LD for $20. What you can't get is entity strategy and field-level rigor — the difference between markup that passes a validator and markup that actually gets you cited by AI. Generic schema on the right structure with the wrong field values earns zero citations. That's the gap we close.
Does schema still matter if Google removed FAQ rich results?
More than ever — just for a different reason. Google restricted FAQ and HowTo rich results for most sites, but ChatGPT, Perplexity, Gemini, and Google AI Overviews rely on that same structured data to build direct answers. The value moved from the SERP to the AI answer box.
How fast will I see results?
The technical work ships in days. Entity trust with AI engines compounds over roughly 4–8 weeks for the schema layer, and 3–6 months as content and citations build on top of it. We set that expectation up front and track presence over time rather than promising a ranking.
Can you prove the schema is working?
AI-citation lift is correlational and no honest provider guarantees it. What we do is report the signals that matter — whether AI engines cite your brand on category questions and how that presence trends — so you can see movement rather than take it on faith.
Do you implement it, or just hand me code?
Done-for-you. We write the JSON-LD, align it to your GBP and content, validate it, and deploy it to your site. On the managed plan we also maintain and expand it so it doesn't silently break.
I'm an agency — can I resell this to my clients?
Yes. This is available white-label at a fixed wholesale rate with branded reporting, so you can offer AI-citation schema under your own name without building an in-house team. [INSERT: white-label partner note/URL]
Free, no obligation

See where AI can't read your business — for free

Get an AI-citation gap audit: we'll show you the missing entity fields and schema keeping you out of AI answers, and exactly what a Foundation build would fix.

Get my free AI-citation gap audit
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