Local SEO Ranks Veterinarian Chain in 20+ Locations
Vet SEO Increases Calls By 4,200% & Website Traffic By 792% for BetterVet
Chaz Edward replaced BetterVet's improvised local SEO with one unified multi-location strategy: location pages and local silos, optimized Google Business Profiles, and press, citation and link signals across 20+ mobile vet markets. Within 9 months the franchisees outranked highly authoritative competitors in the Map Pack and search results, with phone calls up 4,200% and website traffic up 792%.
South Florida · Google Business Profile
Real campaign dataOne market of 20+. May 6, 2022 to Feb 4, 2023 compared with the same period a year earlier, from the South Florida Google Business Profile report.
Quick Answers
Case study facts- Niche
- Veterinarian – Mobile Vet Services
- Total Search volume for keywords
- 350K/month
- CPC for the primary keyword
- $18.81
- Population of target markets
- 250,000 to over 2 million
- Search Volume for Main Term
- 37K/month
- Results
- Local Rankings in Less than 9 Months (4,200% Increase in Phone Calls!)
The Client: Multi-Location Vet Clinic
BetterVet provides stress-free, in-home veterinary care and is a fast growing mobile vet service with over 20 locations in the United States specializing in providing in-home and telemedicine care to pets. With Chaz Edward’s expertise in SEO for animal hospitals, the goal was to boost their visibility across all their service areas.
Veterinary SEO Case Study Overview
This Veterinary SEO case study showcases the effectiveness of Chaz Edward’s Veterinary practice SEO for a mobile veterinarian. Confronted with increasing competition and the rising cost of local ads, this expansion-focused veterinarian chain sought to establish a dominant organic presence in local search search for veterinarians and maps. However, there were obstacles to overcome. Like how to compete as a Service Area Business (SAB) in a market saturated with walk-in locations and how to structure a website to rank in multiple cities.
Veterinarian SEO Objectives
- Reduce New Customer Acquisition Cost: At the start of the campaign, most new traffic came from pay-per-click and paid media and the client desperately wanted to diversify traffic channels and reduce acquisition costs.
- Diversify Customer Acquisition Channels: They wanted potential customers to find their business in more places online, including in local search for veterinarians and local maps, so they decided to invest in maps ranking for veterinary clinics through a dedicated local SEO strategy.
- Develop a Multi-Location SEO Strategy: There are nuances to ranking successfully in multiple cities, it requires a comprehensive plan to get to the top of search. Especially as a newcomer seeking to rank in the top cities across the country.
The Challenges in Local SEO for animal hospitals
Due to the swift growth of the business throughout the United States, the approach to local veterinary practice SEO was improvised, lacking a unified strategy.
The website was not designed for multi-location SEO. It lacked location pages, local silos, and topical authority needed for local search for veterinarians. There were very few backlinks of value and very thin content.
They faced firmly established websites with more authority, more content, the benefit of age, and existing traffic. Competing in maps ranking for veterinary clinics presented challenges, especially for a Service Area Business (SAB).
Overcoming the Service Area Business challenges like determining what address to use to create brand profiles and how to rank an SAB Veterinarian in Google Maps.
There was little online brand building for the individual locations. The GBP listings were not optimized, they were not posting, and not submitting their company data to major directories and data aggregators.
The Vet SEO Strategy: Maps ranking for veterinary clinics
Enhancing Brand Authority and Earning Links
Chaz's veterinarian SEO strategy for expanding the brand's presence off-page involved deploying press releases, engaging in local and news-oriented link building, generating citations, and creating customized signals to elevate the brand's authority and relevance.
Through a concentrated effort on strengthening brand authority and acquiring valuable links, they adopted and adapted the effective strategies of competitors, aiming to enhance the client's visibility and stature online.
Content Strategy and Enhancement
By establishing content silos and improving internal linking frameworks, they upgraded the existing pages. This upgrade encompassed the optimization of title tags, meta descriptions, and the incorporation of varied keyword phrases.
Additionally, a large effort went into building out well-optimized location pages and geo-relevant supporting pages, which contributed significantly to the Veterinarian SEO strategy.
Optimizing GBP Listings for Maps Ranking for Veterinary Clinics
Additionally, their efforts extended to enhancing the geographical relevance of location pages by incorporating local characteristics and fine-tuning Google My Business (GMB) profiles.
Updates were made to categories and GMB site content was enriched. Furthermore, they optimized descriptions, posts, and Q&As to elevate the overall GMB listing quality.
Authority Building and Link Earning
As in the previous SEO Case Study for Medical Clinics, Chaz's off-page strategy included press releases, local and news link building, citations, and custom signals to build brand authority and relevance.
By focusing on brand authority and link acquisition, they mirrored the successful practices of competitors to bolster the client's online prominence.
Month 9 Results for the Vet SEO Campaign
Local Map Rankings and Visibility Veterinary Practice SEO
The franchisees have outranked their highly authoritative competitors in SERPs and Map Pack results
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40X Increase in Phone Calls and 1,000's of New Leads Due to Our Vet SEO Strategy
Chaz’s SEO strategy revitalized the franchise’s online presence, catapulting them to top positions in Maps Results and SERPs, leading to significant business growth
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10,000+ CLIENTS RANKED USING CHAZ EDWARD'S LOCAL SEO FRAMEWORK
In a competitive digital landscape, thriving in Local SEO demands strategic finesse and a deep understanding of the industry dynamics.
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