Local SEO Ranks Veterinarian Chain
in 20+ Locations

Vet SEO Increases Calls By 4,200%
& Website Traffic By 792% for BetterVet

Chaz Edward's Veterinarian Marketing Strategy 40X's Phone Calls in 9 Months

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3X Phone Calls?

We will explain the entire process when you schedule a complimentary 1 on 1 Analysis with Chaz

FREE STRATEGY CALL

The Client: Multi-Location Vet Clinic

BetterVet provides stress-free, in-home veterinary care and is a fast growing mobile vet service with over 20 locations in the United States specializing in providing in-home and telemedicine care to pets. With Chaz Edward's expertise in SEO for animal hospitals, the goal was to boost their visibility across all their service areas.

Veterinary SEO Case Study Overview

This Veterinary SEO case study showcases the effectiveness of Chaz Edward’s Veterinary practice SEO for a mobile veterinarian. Confronted with increasing competition and the rising cost of local ads, this expansion-focused veterinarian chain sought to establish a dominant organic presence in local search search for veterinarians and maps. However, there were obstacles to overcome. Like how to compete as a Service Area Business in a market saturated with walk-in locations and how to structure a website to rank in multiple cities.

Niche: Veterinarian – Mobile Vet Services
Total Search volume for keywords: 350K/month
CPC for the primary keyword: $18.81
Population of target markets: 250,000 to over 2 million
Search Volume for Main Term: 37K/month
Results: Local Rankings in Less than 9 Months (4,200% Increase in Phone Calls!)

Veterinarian SEO Objectives

Reduce New Customer Acquisition Cost: At the start of the campaign, most new traffic came from pay-per-click and paid media and the client desperately wanted to diversify traffic channels and reduce acquisition costs.
Diversify Customer Acquisition Channels: They wanted potential customers to find their business in more places online, including in local search for veterinarians and local maps, so they decided to invest in maps ranking for veterinary clinics through a dedicated local SEO strategy.
Develop a Multi-Location SEO Strategy: There are nuances to ranking successfully in multiple cities, it requires a comprehensive plan to get to the top of search. Especially as a newcomer seeking to rank in the top cities across the country.

The Challenges in Local SEO for animal hospitals

Due to the swift growth of the business throughout the United States, the approach to local veterinary practice SEO was improvised, lacking a unified strategy.

The website was not designed for multi-location SEO. It lacked location pages, local silos, and topical authority needed for local search for veterinarians. There were very few backlinks of value and very thin content.

They faced firmly established websites with more authority, more content, the benefit of age, and existing traffic. Competing in maps ranking for veterinary clinics presented challenges, especially for a Service Area Business (SAB).

Overcoming the Service Area Business challenges like determining what address to use to create brand profiles and how to rank an SAB Veterinarian in Google Maps.

There was little online brand building for the individual locations. The GBP listings were not optimized, they were not posting, and not submitting their company data to major directories and data aggregators.

Meanwhile, all examined competitors had implemented SEO for animal hospitals, developed extensive link networks, and maintained strong website content.

The Vet SEO Strategy: Maps ranking for veterinary clinics

Enhancing Brand Authority and Earning Links

Chaz's veterinarian SEO strategy for expanding the brand's presence off-page involved deploying press releases, engaging in local and news-oriented link building, generating citations, and creating customized signals to elevate the brand's authority and relevance.

Through a concentrated effort on strengthening brand authority and acquiring valuable links, they adopted and adapted the effective strategies of competitors, aiming to enhance the client's visibility and stature online.