Description
Google Ads management pricing, explained
You pay two things: our flat monthly management fee, and your ad spend, which goes directly to Google on your own card. We never mark up or touch your budget.
Plans are sized by how much ad spend we manage and how many services and locations you run. If your spend grows past your plan's cap, you move up a plan.
Flat management fee
$499, $899 or $1,499 a month depending on plan, plus a one-time setup fee. The setup fee is waived if you have an active CELM local SEO campaign.
Your ad spend
Billed by Google to the card on your own Google Ads account. It isn't included in our fee, and we never add a percentage on top of it.
Compare plans
Set your monthly ad spend, locations and services below. The plan that fits highlights in the table.
Growth: $899/mo
Setup $397, waived with an active CELM local SEO campaign.
| Feature | Launch$499/mo | Growth$899/mo | Scale$1,499/mo |
|---|---|---|---|
| Setup fee | $397Waived with local SEO | $397Waived with local SEO | $497Waived with local SEO |
| Ad spend managed | Up to $2,500/mo | Up to $6,000/mo | Up to $15,000/mo |
| Recommended minimum spend | $1,000/mo | $2,000/mo | $5,000/mo |
| Locations | 1 | 1 | Up to 3 |
| Services (ad groups) | Up to 3 | Up to 6 | Up to 12 |
| Campaigns | 1 search | Up to 2 search | Search + remarketing |
| Custom landing pages | 1 | 2 | 3 |
| Call tracking and recordings | Included | Included | Included |
| Bid, keyword and ad adjustments | Every 2 weeks | Weekly | Weekly + ad testing |
| Reporting | Monthly | Monthly + weekly lead snapshot | Monthly + weekly snapshot + monthly strategy call |
| 7-day lead guarantee | Included | Included | Included |
| Choose Launch | Choose Growth | Choose Scale |
Launch
$499/mo- Setup fee
- $397 (waived with local SEO)
- Ad spend managed
- Up to $2,500/mo
- Recommended min spend
- $1,000/mo
- Locations
- 1
- Services
- Up to 3
- Campaigns
- 1 search
- Landing pages
- Uses your site pages
- Call tracking
- Included
- Adjustments
- Every 2 weeks
- Reporting
- Monthly
- 7-day guarantee
- Included
Growth
$899/mo- Setup fee
- $397 (waived with local SEO)
- Ad spend managed
- Up to $6,000/mo
- Recommended min spend
- $2,000/mo
- Locations
- 1
- Services
- Up to 6
- Campaigns
- Up to 2 search
- Landing pages
- 1 custom
- Call tracking
- Included
- Adjustments
- Weekly
- Reporting
- Monthly + weekly lead snapshot
- 7-day guarantee
- Included
Scale
$1,499/mo- Setup fee
- $497 (waived with local SEO)
- Ad spend managed
- Up to $15,000/mo
- Recommended min spend
- $5,000/mo
- Locations
- Up to 3
- Services
- Up to 12
- Campaigns
- Search + remarketing
- Landing pages
- 2 custom
- Call tracking
- Included
- Adjustments
- Weekly + ad testing
- Reporting
- Monthly + weekly snapshot + monthly strategy call
- 7-day guarantee
- Included
Spending more than $15,000 a month? We price that account individually. Book a call and we'll quote it.
Which plan is right for you?
Launch
$499/moYou run one location, you're testing Google Ads for the first time, and you want leads without a big commitment.
Choose LaunchGrowth
$899/moYou already spend $2,000 or more a month, or your current pages don't convert well enough to send ad traffic to.
Choose GrowthScale
$1,499/moYou run multiple locations or more than 6 services, and you want your ads tested and tuned every week.
Choose ScaleWhat happens after you check out
- Fill out a 15-minute form. You land on it right after checkout.
- Grant access. Short walkthrough videos show you each step.
- Approve your ads. We build your campaign and send the ads to you for approval.
- Go live. Your ads run by business day 7. New leads follow soon after.
Want the full picture first? Read how our local Google Ads management works.
The 7-day guarantee, in full
If you don't get your first leads within 7 days of going live, your next month's management fee is free.
Live in 7 business days
Ads go live within 7 business days of completed onboarding. Onboarding is complete when your form is submitted, the Google Ads invite is accepted, billing is added, website or tag access is granted, and your ads are approved. No reply within 24 hours counts as approved.
First leads in 7 days
The lead clock starts the day your ads go live. No leads in those 7 days means next month's management fee is free.
When the clock pauses
The clock pauses while Google reviews the account for policy, payment or advertiser verification.
What isn't covered
Categories Google restricts or requires advanced verification for (such as locksmiths and garage door repair) and other certification-required verticals. Personal injury and similar high-cost legal niches start on Growth or above.
Add-ons
Speed-to-Lead Follow-Up
$197/moMissed-call text-back, instant replies to form leads, real-time lead alerts, a simple lead pipeline and a 5-touch follow-up sequence.
Custom Landing Page
$197 one-timeBuilt from a niche template. Recommended on Launch if your current pages don't have a call button and form above the fold.
Additional Location
$299/moAvailable on Growth or Scale.
Pricing FAQ
How much does Google Ads management cost?
Our plans are $499, $899 or $1,499 a month, plus your ad spend paid directly to Google. Each plan has a one-time setup fee, waived if you have an active CELM local SEO campaign.
How much should I spend on ads?
We recommend at least $1,000/mo on Launch. In high-cost markets or niches, more budget means more leads and faster data. We'll tell you during onboarding if your budget is too thin for your market.
Why a flat fee instead of a percentage of spend?
A flat fee means we never earn more by getting you to spend more. Our job is to lower your cost per lead.
Is there a contract?
No. Plans are month-to-month with 30 days' notice to cancel.
What if I already have a Google Ads account?
We audit it and take over management. Your history and data stay in the account.
Can I change plans later?
Yes. Upgrade or downgrade from your account; changes apply on your next billing date.
Run Google Ads Without a Markup on Your Budget
Pick a plan and finish the 15-minute onboarding form. Your ads go live within 7 business days, and if you don't get your first leads within 7 days of launch, next month's fee is free.
- Flat monthly fee
- Ad spend paid directly to Google
- Month-to-month, 30 days' notice
