Own Every Charge You Defend — and the Category Too
Criminal defense is won charge by charge — DUI, drug, assault, domestic violence, gun, theft, federal — each its own search and its own race. We rank clients for the specific case types and the top-level "criminal defense attorney" term, across some of the most competitive markets in the US and Canada.
Every Charge Is Its Own Search
Someone facing a DUI doesn't search the same thing as someone facing a federal drug charge. Each case type is a separate ranking battle with its own intent, urgency, and competition — and the category term above them all is the most contested of any.
Charge-specific intent
"Drug possession lawyer," "assault attorney," "gun charge defense" — each searcher wants a specialist in exactly their charge. Generic pages lose to focused ones.
Urgency drives the click
Criminal searches are high-stakes and immediate. If you're not in the map pack the moment someone's arrested or charged, a competitor gets that call.
The category term is a war
"Criminal defense attorney [city]" is one of the most competitive local searches in law. Winning it takes authority most firms and agencies can't build — but we do.
See Every Search You Should Own
Select the charges your firm defends. Watch the case-specific searches stack up — and see how covering them builds toward the category term every criminal firm wants.
Case-Type Coverage Map
An illustrative view of the searches each charge opens up — not a live audit of your rankings.
Case-specific searches we'd build you to own
Cover more case types and the depth starts to compound toward the big one: "criminal defense attorney [city]".
Category-Term Dominance in Brutal Markets
Real local-ranking-grid results for criminal defense firms — winning the top-level category term across some of the most competitive metros in North America.
Results reflect specific client campaigns measured on local ranking grids and vary by market, competition, and starting point. Past results are not a guarantee of future outcomes.
How We Rank a Criminal Defense Firm
The per-charge depth and local authority it takes to win case-specific searches and the category term at the same time.
A page for every charge
Dedicated, optimized pages for each case type you defend — DUI, drug, assault, gun, federal — each built to win its own high-intent search.
Map pack & grid dominance
Google Business Profile and local signal work to blanket your market on the grid — the coverage behind our category-term wins.
Local authority network
Beyond your main site, we build supporting local authority that reinforces your Google Business Profile for case-specific searches — a differentiator most firms never deploy.
Reviews & reputation
A steady, compliant review flow — the trust signal that decides who a frightened defendant actually calls.
Authoritative case-type content
Content that demonstrates real expertise per charge — the E-E-A-T signals Google rewards in high-stakes legal searches.
Schema & AI answers
Attorney, service, and FAQ schema plus answer-first content so you surface in AI results and rich features for case-type questions.
Are the Calls Going to the Firm Above You?
In criminal defense, the firms in the top three get the calls. If any of these are true, those cases are going to a competitor.
One "practice areas" page for everything
DUI, drug, and assault crammed onto a single page can't rank the way dedicated case-type pages do.
You vanish outside your building
You rank downtown but disappear across the rest of the county — the grid problem our criminal campaigns fix.
You can't crack the category term
You show up for a niche charge but never for "criminal defense attorney [city]" — the search with the most volume and value.
A generalist agency stalled you out
Whoever ran your SEO didn't understand how case-type competition or legal authority works, and your rankings plateaued.
Criminal Defense SEO Questions
Why do I need a page for each charge?
Because clients search by their specific charge — "drug possession lawyer," "assault attorney," "gun charge defense" — and Google ranks the most specific, in-depth page for each. A single practice-areas page can't be the best result for every charge at once. Dedicated case-type pages are how you compete for each search, and together they build the authority that helps you win the category term too.
Can you really rank me for "criminal defense attorney [city]"?
It's one of the most competitive local searches in law, and it's exactly what we specialize in. We've taken firms to near-total top-3 grid coverage on the category term in markets like Seattle, Boston, Orlando, Miami, and beyond. It takes deep case-type content and serious local authority, but it's what we do — and we've done it in some of the toughest markets in the US and Canada.
What's the "local authority network" you mention?
Beyond optimizing your main website, we build supporting local authority that reinforces your Google Business Profile for case-specific searches — a strategy that helps your listing dominate for individual charges. It's an advanced, firm-specific approach we scope during the audit; the mechanics are part of what makes it effective, so we walk through them directly with clients rather than publishing the playbook.
Do you handle DUI as its own focus?
Yes. DUI/DWI is high-volume enough to be its own campaign focus, and we treat it accordingly. See our dedicated DUI & DWI SEO page for that, or we fold it into a broader criminal defense campaign — whichever fits your firm.
How fast will I see results?
Criminal defense is competitive, so meaningful movement is a multi-month effort — case-type pages, local authority, and reviews compound over time. The audit gives you a realistic timeline for your specific market and starting point. [INSERT: typical timeframe you're comfortable committing to]
Do you handle other legal niches?
Yes — criminal defense is one of several. See our legal SEO overview for the full range, including DUI/DWI, personal injury, and more.
Win the Charges — and the Category
Get a clear read on where you rank across your market for each case type and the category term, the cases you're missing, and a plan to dominate the grid — the way we have for firms in the toughest markets in North America. No obligation; you keep the audit either way.
Charge by charge, and the category too — proven on the grid.
