PR and SEO Strategy: How Public Relations Can Improve Search Visibility and Online Reputation

PR and SEO: How Earned Coverage, Links, and Brand Searches Support Search Visibility and Reputation Key Takeaways PR does not rank a page on its own. It produces independent coverage, links, and brand searches that can support SEO indirectly. Sort every PR benefit into one of four groups: direct SEO, indirect SEO, brand, or reputation. […]