Ahead of Every Tracked Competitor in AI Search for 10 Straight Weeks
A Florida injury, accident, and real estate law firm held the highest AI visibility score against four competing firms on ChatGPT, Gemini, and Google AI Mode, while its site grew to 3.3K ranked keywords in English and Spanish.
AI visibility by platform
Search Atlas LLM Visibility, 100-point scale, July 2 to September 10
The four tracked competitor firms stayed below the mid-40s at every reading in the same window.
The Firm, Its Markets, and Its Starting Line
An injury and accident firm in Northeast and Central Florida that also handles real estate matters.
- Practice
- Injury, accident, and real estate law: wrongful death, dog bites, motorcycle and bicycle crashes, slip and fall, traffic tickets.
- Markets
- Jacksonville, St. Augustine Beach, Palm Coast, and Ocala, plus statewide "Florida" searches.
- Languages
- English and Spanish.
- Starting point
- Near-zero keywords and traffic for most of a history dating to 2012.
Three Gaps Between the Firm and Its Next Client
Four cities, one thin footprint
Every city and case type is its own search, and the domain's history shows the firm appearing in almost none of them.
Queries other firms pay heavily for
Clicks cost $173.20 on an Ocala slip and fall term and $102.13 on wrongful death. Established firms fight for these.
AI answers with short lists
Ask ChatGPT, Gemini, or Google AI Mode which lawyer to call and the answer names a handful of firms. Firms left off that list get no click.
One Campaign, Two Kinds of Search Results
The local SEO work and the AI SEO work shared one rule: describe the firm the same way everywhere, then build a page for each search clients type.
Local search: maps and city pages
- Google Business Profile. Categories, services, and service areas matched to the real practice, per Google's Business Profile guidelines.
- Citations and reviews. Consistent name, address, and phone across directories, plus steady review requests.
- Case type by city pages. Pages for searches like a St. Augustine Beach motorcycle crash or an Ocala slip and fall.
- Local content. Pages on texting while driving, distracted driving, and careless driving tickets.
AI search: answers that name the firm
- Entity clarity. One description of who the firm is, what it handles, and where, used on the site, profile, and citations.
- Structured data. LegalService markup tying practice areas and service areas to the firm.
- Answer-ready content. Pages that answer first, then explain, following Google's guidance on AI features in Search.
- Platform tracking. Visibility and sentiment measured on three AI platforms against four competing firms.
Two languages, one entity. Spanish pages target the searches Spanish speakers type, such as "abogado de lesiones," rather than translating English line by line. They now hold #1 positions, and one carries the same AI result marker as the English wrongful death page. See our multilingual SEO approach.
What the Dashboards Show
No competing firm's AI visibility reached the firm's in the tracking window, and Search Console confirms the organic growth underneath.
AI search: ahead at every reading
From July 2 to September 10, the firm scores roughly 60 to 70 while four tracked competitors range from 0 to the mid-40s (chart reading).
Sentiment runs highest on Google AI Mode at 83.7, against 69.1 on Gemini and 61.8 on ChatGPT.
Search Console: measured, not estimated
Google's own data confirms the climb. Comparing the last six months with the six before, clicks rose 31% and impressions 84%, and average position moved 14.8 spots closer to the top.
CTR fell because impressions grew faster than clicks. The likely reason: most newly ranked keywords sit beyond page one, where listings are seen more often than clicked.
Organic rankings: depth behind the top spots
Behind 68 top 3 and 287 page-one rankings, another 529 keywords sit in positions 11 to 20, one step from page one.
The dashboard rounds positions 21 to 50 and 51 to 100 to 1K each.
The growth curve
After a decade near zero, keywords climb hardest from late 2025, peak near 3.8K, and settle at 3.3K.
Where the firm ranks #1
All thirteen rows sit at position 1, three of them new. Seven show the AI result marker and two the map pack marker.
- florida dog bite lawyer
- wrongful death lawyers in fl…
- palm coast bicycle accident…
- ocala slip and fall accident l…New
- real estate attorneys jackso…New
- abogado de lesiones jackso…ES
- abogado de mordedura de …ES
Why the Lead Held, and What's Still Open
Our read: each #1 page covers one case type, one city, and one language. AI tools need that specificity before naming a firm.
What this data does not prove yet
- No pre-campaign AI baseline exists, and every platform shows 0.0 points of change. This shows standing, not growth.
- ChatGPT and Gemini sentiment slipped to 50 and 55 late in the window while Google AI Mode held at 75. That is next on the list.
- Search Atlas estimates about 1.2K visits a month, while Search Console measured 2.39K clicks over six months. Read the $22.4K traffic value as an estimate built on the higher figure.
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Access the Agency ShopThree Lessons From This Campaign
Score AI visibility against named rivals
A 61.6 on ChatGPT means little alone. Next to competitors below the mid-40s, it shows a lead.
Spanish searches are separate rankings
"Abogado de lesiones" has its own results and map pack. A translated English page won't win it.
Visibility and sentiment move apart
Sentiment reads 83.7 on Google AI Mode and 61.8 on ChatGPT. Being named and being described well need separate tracking.
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