The Game-Changing Truth About Social Media and Google That Nobody Told You
Social Media Is Reshaping Local SEO and Google Maps Rankings Social Media Is Now a Local SEO Ranking Signal. For years, marketers have been stuck on the social media hamster wheel. You create a post. It gets a burst of likes, a few comments, maybe a share or two. Then—almost immediately—it disappears into the algorithmic […]
How We Stopped a Google Review Extortion Attack in 48 Hours
When Negative Reviews Aren’t Actually Reviews A real case study on fighting fake negative reviews and protecting your business reputation. At 12:30 PM on December 5th, 2025, our team received an urgent email from a long-time client: “We are under a review attack! We are getting a 1 star review every hr or so“ This […]
How to Rank in Google Maps and Local Search in 2026
ReTooling Our Local SEO Strategy Using Ranking Factor Leaks How Google’s Ranking Factor Leaks Are Shaping the Future of Local Search In 2025, local SEO isn’t just about ranking—it’s about dominating your market. With insights from the 2024 Google Search Algorithm leak and testimony from the 2023 antitrust trial against Google, we’re adjusting our local […]
Copy & Paste: The Review Getter Email Automation That Doubled a Law Firm’s Reviews in 3 Months
Copy & Paste Review Getter Email Automation (Boost Google Reviews Fast) If you’re struggling to consistently generate Google reviews from past and current clients, you’re not alone. Most businesses rely on asking in person or sending a one-off request—but these methods rarely move the needle. That’s why we built this automated email flow that does […]
Hyperlocal Website Optimization Blueprint
How to Optimize Your Website for Local SEO Unlock Hyperlocal Domination with Your Website Your neighborhood is crowded. From corporate giants to the corner shop, everyone’s battling for the same local customers—and Google’s algorithm is the ultimate gatekeeper. Generic SEO tactics won’t cut it anymore. To rise above, your website needs laser-focused, hyper-local signals that […]
KML File Optimization for Local SEO
How to Use KML Files for Local SEO? The Power of KML Files in Local SEO KML (Keyhole Markup Language) files are an underutilized but highly effective tool for local SEO. These files provide structured location data that can enhance geographic relevance in Google’s ecosystem, improving local search rankings, Google Business Profile (GBP) visibility, and […]
Using Local Business Schema and JSON LD Markup for SEO
Using Schema Markup in Local SEO Structuring Data for Search Engine Dominance Search engines have evolved beyond simple keyword-matching. Today, Google’s AI-driven algorithms rely on entities, context, and relationships to understand content. Structured data—specifically JSON-LD (JavaScript Object Notation for Linked Data)—plays a critical role in helping search engines interpret websites more accurately and display richer […]
2024 Agency Update – A Milestone Year for Chaz Edward Local Marketing
2024 Agency Recap – A Milestone Year A Year of Wins 2024 is a landmark year for Chaz Edward Local Marketing—This year has been about building on our past successes while continuing to innovate in the ever-evolving world of local SEO. More importantly, it has been a year of incredible achievements for our clients, who […]
Overcoming Nine Common Google My Business Challenges for Enhanced Local Search Visibility
Common Google Business Profile Ranking Challenges for Local Businesses & How to Fix Them? As local SEOs, we understand the significant impact ranking in Google’s 3 Pack can have on local businesses. This coveted position enhances visibility and can drastically increase clicks — 33.55%, 14.96%, and 9.3% for the top three listings. Yet, achieving and […]
Smart Local SEO Pricing: A 5-Step Matrix Approach
Smart Local SEO Pricing: A 5-Step Matrix Approach by Chaz Edward Digital Marketing Understanding the Right Charge for Local SEO Services Navigating the complexities of pricing in the local SEO market can be daunting. Questions such as “Am I charging enough?” or “Will higher prices drive potential clients away?” are common and understandable. We’ve developed […]
