2024 Agency Update – A Milestone Year for Chaz Edward Local Marketing

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2024 Agency Recap – A Milestone Year

A Year of Wins

2024 is a landmark year for Chaz Edward Local Marketing—This year has been about building on our past successes while continuing to innovate in the ever-evolving world of local SEO.

More importantly, it has been a year of incredible achievements for our clients, who have seen significant growth in visibility, leads, and conversions.

Their success stories are a testament to the power of tailored local SEO strategies and our commitment to delivering results. Let’s explore some key highlights and achievements from this remarkable year of collaboration and progress!

Growth and Expansion of the Local Marketing Team 

As we’ve expanded our local SEO services, we’ve also expanded our SEO team

This year, we brought 17 new team members on board, each contributing their unique skills and expertise to support our clients’ success. 

From SEO strategists to content creators, web developers to client managers, our growing team is at the heart of everything we do.

12,900 Hours of Local Search Engine Marketing in 2024

Our team put in a collective 12,900 hours of Local Search Engine Marketing (SEM) in 2024.

 This extensive effort allowed us to drive highly targeted traffic to our clients’, boost their rankings, and ensure their presence on search engines and Google Maps stands out. 

From keyword research to campaign management, our team has focused on producing measurable results that matter.

Driving Local Success Across 48 Local SEO Campaigns

In 2024, we successfully executed 48 local SEO campaigns for our clients across different niches. 

Whether it’s a local law firm, home service business, or healthcare provider, our strategies have helped our clients achieve higher rankings in local search results and increased visibility in their service areas. 

By focusing on hyper-local strategies that are customized for each client, we’ve been able to create long-term results and real growth in the local search landscape.

geogrid of massage therapist local maps rankings before and after

39 Local Websites Launched, Fully Optimized, and Proven to Rank

We’re proud that we’ve launched 39 local websites for our clients in 2024. 

Each site was carefully crafted to reflect the brand, values, and unique offerings of our clients while also being optimized for search engines.

 Our design process goes beyond aesthetics—we prioritize performance, speed, and mobile-friendliness to ensure that every website is built to convert visitors into customers and improve search rankings with features such as:

  • Optimized CTA’s and Multiple Contact options
  • Trust Badges and Social Proof with Review Integration
  • Custom Calculators and Interactive Tools
  • Custom Designs & Graphics
  • Expert Local On-Page Optimization
  • 0 Down-Time Migrations

These new websites are central to helping our clients establish topical authority and outrank the competition.

Semantically-Tuned Web Page Creation: 1,731 Web Pages Crafted

Content is king, and in 2024, we’ve created and optimized 2,331 web pages to help our clients rank for highly relevant, local keywords and improve their topical authority. And to further break it down, it’s roughly 2,135,600 words of semantically-tuned content optimized for:

  • Htag format of the number #1 ranking competitor page
  • Optimized for the keywords of the #1 ranking competitor page
  • Optimized for topical entities in both Htags and content
  • Optimized pages titles based on competitor parity
  • Optimized media, embeds, and elements based on competitor parity

Whether through optimized service pages, location-based content, or detailed blog posts, our content strategy has been designed to boost rankings while providing valuable information to customers. 

These pages have played a significant role in improving client visibility in Google search and Maps and providing their audience with the information they need.

Creating Authority and Prominence

Authority matters when it comes to ranking and visibility, and in 2024, we delivered big for our clients by building trust and credibility online:

  • 382 News Placements: We secured coverage in authoritative news outlets, giving our clients the credibility boost they need to stand out in competitive markets.
  • 1,366 High-Quality Backlinks: These aren’t just any links—they’re niche-relevant, high-authority backlinks that directly influence rankings and build trust with search engines.
  • 5,670 Directory Listings: Accurate, consistent directory listings enhanced our clients’ local presence, helping them appear prominently in search results and Google Maps.

These tactics not only boosted our clients’ rankings but solidified their reputation as leaders in their industries. Authority isn’t built overnight—but with the right strategy, it can transform a business.

Boosting Brand Visibility with Proven Tactics

We didn’t stop at just SEO—our holistic local marketing approach focused on every angle of brand visibility. Here’s how we made sure our clients stayed in front of their audience:

  • 464 Local Videos: We used video content to dominate local searches and drive engagement, getting our clients noticed in a crowded market.
  • 2,784 Google Business Profile (GBP) Posts: By regularly posting on GBP, we kept our clients’ businesses front and center in local search results, boosting local relevance and engagement.
  • 11,136 Social Media Posts: Consistent, strategic social media content created a steady stream of brand awareness, keeping our clients connected to their communities and top-of-mind for potential customers.

Results That Speak for Themselves

Here’s the hard truth: Results are everything. In 2024, we didn’t just run campaigns; we crushed it. Our clients saw explosive growth, all thanks to our battle-tested, no-fluff local SEO strategies. Take a look at the raw numbers:

  • 5,240 Improved Keywords: We didn’t just move the needle; we launched it off the charts. Thousands of keywords now rank higher, bringing more eyes to our clients’ businesses.
  • 35,855,000 Impressions: That’s how many times people saw our clients on Google. Imagine how many doors that opened.
  • 342,000 Clicks: This is where rubber meets the road. Those impressions turned into real, actionable clicks—real traffic, real prospects.
  • 22,800 Calls: And this is the ultimate measure of success: 22,800 calls from potential customers who want what our clients are offering. We don’t just bring traffic; we drive business.

These aren’t just numbers; they’re the lifeblood of local businesses. And in 2024, Chaz Edward Local Marketing made it happen.

Forging the Future of Local SEO

2024 has been a year of growth, collaboration, and hard work. We’re incredibly proud of the strides we’ve made and the results we’ve delivered for our clients. As we move forward, we’re even more excited about what’s next—whether it’s continuing to refine our strategies, launching new services, or helping businesses scale with the power of local SEO. Thank you to our clients, partners, and team members for being part of this incredible year!

We’re constantly updating our local SEO Framework, and in Q1 of 2025 we are excited to introduce several new tactics into our strategy based on recently confirmed Google ranking factors.

  • Brand dominance – why it matters more than ever.
  • NavBoost & User Intent – the game-changing ranking factors.
  • Freshness & Engagement – keeping your site relevant and interactive.
  • SEO Authorship – how to position your content as authoritative.
  • Brand Trust & Reviews – why 3rd party trust signals are essential.

The Local SEO Framework is the gold standard for local search marketing campaigns. Safe, effective, efficient way of dominating the local SERPs and Google Maps. Tested, tracked, and refined across thousands of campaigns to produce results.

What’s Next: ReTooling Our 2025 Local SEO Strategy Based on Leaked Ranking Factors

Read Here: 2025 Local SEO Strategy Updates

Let’s Talk About Your Local Marketing

Ready to take your local business to the next level?

Contact us today and see how Chaz Edward Local Marketing can help you achieve your goals with proven SEO strategies tailored to your needs!
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