Marketing Automation

Marketing automation is the use of software and systems to handle repetitive marketing tasks automatically, so you can save time and focus on running your business.

Instead of manually sending emails, posting follow-ups, or responding to every lead, automation tools handle it for you — consistently and on schedule.

Examples of marketing automation include:

• Automated email sequences that nurture leads after they fill out a form on your website.
• Chatbots that answer FAQs and capture leads 24/7.
• Text message reminders for appointments or service updates.
• Lead scoring systems that identify your hottest prospects.
• Automatic social posting or ad retargeting campaigns.

At Chaz Edward, our automation solutions are designed specifically for local businesses to drive more calls, bookings, and repeat customers.

The main purpose of marketing automation is to increase efficiency and improve results by letting technology handle the repetitive tasks of marketing.

For local businesses, this means:

1. Capturing more leads without needing extra staff.
2. Following up with prospects quickly, so you never miss opportunities.
3. Keeping your brand visible with consistent messaging across email, text, and social.
4. Building better customer relationships with timely updates, reminders, and offers.

In short, marketing automation helps you work smarter, not harder, while generating a better ROI from every lead that comes in.

Yes — marketing automation works extremely well when it’s set up correctly and aligned with your business goals.

For small businesses, the biggest challenge is often time and consistency. Many owners mean to follow up on leads, send reminders, or run promotions, but day-to-day operations get in the way. That’s where automation shines.

By setting up workflows and systems, you ensure:

• Every lead is contacted.
• Every customer gets consistent follow-ups.
• No opportunities slip through the cracks.

Studies show that businesses using marketing automation see higher conversion rates, more repeat customers, and stronger ROI compared to those doing everything manually.

The cost of marketing automation depends on the tools, setup, and level of customization your business needs.

DIY tools like Mailchimp or HubSpot can cost anywhere from $50 to $500 per month — but you’ll need to spend significant time setting them up and managing them.

Enterprise software can cost thousands per month, often too expensive for local SMBs.

At Chaz Edward Local Marketing, our automation packages are designed to be affordable for small businesses, with pricing that’s clear and predictable.

Our goal is to give you the same advanced tools large companies use, but packaged and managed in a way that’s cost-effective for local businesses.

Almost any business can benefit from marketing automation, but it’s especially powerful for local service businesses and small-to-medium sized companies that rely on leads, appointments, or repeat customers.

Some common examples include:

• Home services (roofers, HVAC, landscapers, plumbers) – Automate follow-ups, quotes, and service reminders.
• Medical & wellness practices (chiropractors, massage therapists, dentists) – Send appointment reminders, intake forms, and aftercare instructions.
• Professional services (law firms, consultants, accountants) – Nurture leads with email/text campaigns, schedule consultations, and automate client onboarding.
• Retail & restaurants – Offer loyalty campaigns, review requests, and special promotions.

If your business ever misses leads or struggles to consistently follow up, automation ensures no opportunity falls through the cracks.

No — marketing automation isn’t about replacing people.

It’s about supporting your team and saving time by handling repetitive, manual tasks.

Think of automation as your assistant working in the background:

• Collecting leads from your website or ads.
• Sending reminders, confirmations, or follow-up messages.
• Delivering consistent communication without requiring staff time.

But when it comes to building relationships, closing deals, and providing customer service, human interaction is still essential.

Automation just makes sure your business is faster, more consistent, and more professional — so your human interactions happen at the right time and with the right prospects.