Founder & Managing Director, Chaz Edward Local Marketing
Chaz Edward
Local SEO Expert & Digital Marketing Strategist
Executive Summary
Chaz Edward is a pioneering digital marketing strategist and local SEO expert with over 15 years of experience transforming businesses through data-driven local search optimization. As the founder of Chaz Edward Local Marketing and creator of the 12,000-member Local SEO Community Facebook Group, Chaz has successfully managed over 10,000 local SEO campaigns and scaled multiple ventures to seven and eight-figure revenues.
With a proven track record of ranking businesses in the most competitive markets and helping clients achieve measurable growth, Chaz combines deep technical expertise with practical business acumen to deliver transformational results for local businesses, franchises, and digital marketing agencies worldwide.
Professional Background & Entrepreneurial Journey
Current Leadership
- Founder & Managing Director: Chaz Edward Local Marketing (2015-Present)
- Partner: Local Brand Advisor
Entrepreneurial Track Record
Chaz has founded, scaled, and successfully exited multiple businesses, including Web 20 Ranker, which he scaled to $5.5 million in annual revenue before selling in 2023. His entrepreneurial portfolio spans local SEO agencies, SaaS platforms, and digital marketing tools.
Contact
Primary Business: Chaz Edward Local Marketing
Email: chaz@chazedward.com
LinkedIn: Chaz Edward – Managing Director
Google Scholar: Academic Profile
Community: Local SEO Community Facebook Group (16,000+ members)
- Web 20 Ranker – White-label SEO fulfillment company (Scaled to $5.5M ARR)
- Social Firestarter – Legal marketing agency (30% partnership, 45% YoY growth)
- Local Viking – Google Business Profile management software
- Local Client Takeover – SEO training and education platform
- Fresh Links – Link building services
- Serp Results – SEO tools and software
- Local Viking: Google My Business management software co-founded with Mark Luckenbaugh, scaling to manage over 1 million Google Business Profiles
- GeoTagImages: Location-based image optimization tool
- Get Featured Press Distribution: Press release syndication platform
- SEO Vault Podcast: Industry education platform
Industry Recognition & Credentials
Google Scholar Profile
Chaz Edward is a Google Scholar with published research and citations in the digital marketing and SEO fields, demonstrating his commitment to advancing industry knowledge through empirical research.
Speaking Engagements & Industry Leadership
Chaz has been a featured speaker at numerous industry conferences including LCT Live 2017 (Google My Business Ranking Factors), Rocks Digital Local Search Panel 2018 (“The Future of Local”), SEO Mastermind Mansion, and Local Marketing Mastermind.
- Local Ranking Factors for Google My Business
- The Future of Local Search
- Enterprise SEO Strategies
- White-Label Agency Fulfillment
- Multi-Location SEO Optimization
- Contributing Author: Marketing Digest
- Featured Expert: Local Marketing Institute
- Podcast Guest: TrustFactor Radio, HighLevel Spotlight, Clear Results Interview
- Interview Features: Business Innovators Radio Network
Proven Results & Case Studies
Measurable Client Achievements
Chaz’s strategies have delivered remarkable results across diverse industries, including a medical clinic with 170 locations that achieved a 1,130% increase in traffic and ranked for 1,700+ keywords, and a veterinarian clinic that doubled keyword rankings from 300 to 600+ while increasing traffic by 150%.
Dozens of case studies across multiple brands attest to the effectiveness of the strategies to increase rankings and drive new leads to your business – in just a matter of months. But many of our campaigns see significant gains in only weeks.
- Post Consumer Brands: Managed on-page SEO for 20 cereal brands and hundreds of product variations, including creating the On-Page Manual for their in-house marketing team
- Multi-Location Mastery: Successfully managed SEO for franchises with 150+ locations
- Competitive Market Domination: Achieved and maintained #1 rankings for “Personal Injury Lawyer Los Angeles” for nearly two years and “Locksmith Las Vegas” for over 12 months
- Over 10,000 local SEO campaigns managed
- 700+ Google My Business listings owned/managed
- 300+ digital marketers hired and trained since 2015
- 12,000+ member Local SEO Community Facebook Group
Core Areas of Expertise
Local SEO Mastery
With nearly a decade of experience refining and testing local SEO strategies, Chaz focuses on the three pillars that drive rankings: relevance, prominence, and trust. His data-driven approach is built on real-world results across over 10,000 campaigns spanning every major industry vertical.
Specialized Capabilities:
- Google Maps & 3-Pack Optimization
- Multi-Location & Franchise SEO
- Local Content Strategy & Topical Authority
- Google Business Profile Management
- Local Citation & NAP Management
- As former partner in Social Firestarter (200+ legal clients), Chaz developed specialized strategies for the highly competitive legal market, understanding the unique challenges lawyers face in local SEO and lead generation.
Through Web 20 Ranker and other ventures, Chaz developed deep expertise in eCommerce optimization, investing over $1 million in Facebook, YouTube, and Instagram advertising to master funnel creation and conversion rate optimization. His proven strategies consistently deliver 4-6x return on ad spend.
eCommerce Specializations:
- WooCommerce, Shopify, and custom platform optimization
- Paid advertising funnel development
- Conversion rate optimization (CRO)
- Email marketing automation
- Large-scale product catalog SEO
Through Local Viking and other SaaS ventures, Chaz has demonstrated expertise in scaling software platforms to multi-seven-figure revenues with thousands of active users.
SaaS Growth Strategies:
- Lead magnet development and optimization
- Webinar marketing and conversion
- Annual recurring revenue (ARR) growth
- SaaS-specific SEO strategies
- User acquisition and retention
We Curated the Top Semantic SEO ChatGPT Prompts and Created an Entire AI Powered Semantic SEO System
Access All of Chaz's SOPs, Systems, and Resources
Inside The Consulting and Mentorship Portal
Ready to Learn What's Working Right Now to Rank Locally or grow a more successful agency?
Free Private Facebook Group for Successful Local Marketers and Agency Owners
Join The Local SEO Community today and set yourself apart from the competition with better SEO strategies and a more efficient and profitable agency. And it’s 100% free to join.
Innovative Strategies & Methodologies
Proprietary Frameworks
Chaz recently unveiled the groundbreaking “Social Media Map Stacking” strategy that delivers rapid Google Maps rankings through strategic integration of Google Business Profile, social media, content, and advanced SEO tactics.
Data-Driven Approach
Chaz bases his SEO strategies on testing and empirical data rather than theory, with access to performance data for over 150,000 GMB listings through Local Viking software.
- Sports Massage: Search Organic Local Visibility increased 33%
- House Cleaning Services: SoLV climbed 24% with improved traffic metrics
- Music Classes: SoLV rose 39% with meaningful user engagement improvements
- Entity Triplets: Subject-predicate-object writing optimization for entity recognition
- Local Content Silos: Strategic internal linking for topical authority
- GeoGrid Optimization: Hyper-local ranking optimization based on geographic data
- DA Stack Principles: Structured content siloing for authority concentration
Industry Impact & Community Leadership
Local SEO Community Building
As founder of the 12,000-member Local SEO Community Facebook Group, Chaz stays at the forefront of trends and strategies in local SEO, fostering collaboration and knowledge sharing among industry professionals.
Thought Leadership
Starting his SEO journey in 2009 specializing in the highly competitive locksmith niche, Chaz has grown multiple online and offline businesses leveraging his expertise in local and national search optimization.
- 120-Video GMB SEO Course: Comprehensive Google My Business optimization training educating over 5,000 students
- Enterprise Team Training: Specialized programs for onshore and offshore fulfillment teams
- Agency Mentorship: White-label fulfillment and consulting for digital marketing agencies
Beyond business success, Chaz Edward Local Marketing demonstrates commitment to community through ongoing charitable initiatives, including a 5-year donation drive for St. Jude Children’s Research Hospital during Thanksgiving and Christmas seasons.
