PR News Article Guidelines
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Understand the Story and Audience
Creating premium PR news articles requires a strategic approach to storytelling, content organization, and presentation. Here are detailed guidelines for crafting such articles:
1) Identify the Core Message: Understand the key message or story you want to convey.
2) Know Your Audience: Tailor the content to resonate with your intended audience, considering their interests and level of understanding.
Compelling Introduction
3) Hook the Reader: Begin with an engaging introduction that piques interest. Use a narrative style, a surprising fact, or a compelling question.
4) Set the Tone: Establish the tone of the article (professional, inspirational, informative) right from the start.
Detailed Body Content
5) Chronological Structure: Follow a chronological order for clarity, especially when detailing a career journey or a series of events.
6) Use Subheadings: Break the content into digestible sections with relevant subheadings for easy navigation.
7) Incorporate Quotes: Use direct quotes to add a personal touch and authenticity.
8) Highlight Achievements: Clearly outline key accomplishments and turning points.
Incorporate Storytelling Elements
9) Personalize the Story: Share personal details and anecdotes to humanize the subject.
10) Show Growth and Development: Demonstrate how experiences contributed to the subject’s professional and personal growth.
Technical Aspects and SEO Optimization
11) Use Active Voice: Write in an active voice for a more dynamic and engaging tone.
12) Optimize for SEO: Include relevant keywords naturally throughout the article.
13) Backlinking: Provide links to related content or official websites for additional information or references.
Include Visual Elements
14) High-Quality Images: Use professional images that relate to the content, like portraits or relevant activity shots.
15) Infographics or Charts: If the article includes data, consider incorporating infographics or charts.
Legal and Ethical Compliance
16) Fact-Check: Ensure all information is accurate and up-to-date.
17) Respect Privacy: Be cautious about sharing sensitive personal information.
Engaging Conclusion
18) Summarize Key Points: Concisely recap the main messages or learnings.
19) Call to Action: If applicable, include a call to action, like contacting the subject for services.
Editing and Proofreading
20) Review for Clarity: Ensure the article is clear, coherent, and logically structured.
21) Proofread: Check for grammatical errors, typos, and inconsistencies.
Feedback and Approval
22) Approval Process: Ensure the subject of the PR article approves of the content, especially if it includes personal information.
Formatting Details
General Article Structure and Content
1) Article Length: Aim for 800-850 words to provide depth while maintaining reader engagement.
2) Narrative Style: Write in a professional yet engaging third-person narrative.
3) Authorship: Clearly indicate the author's name or by-line at the beginning or end of the article.
Visual Components
1) Primary Image: Include one high-resolution main photo. Photo must be 1200 px wide x 600 px high
2) Supplementary Images: Limit to 1 additional image, ensuring they are relevant and enhance the narrative. All should be in high-resolution and landscape format 1200px x 600px.
3) Image Guidelines: Avoid using images with excessive empty space or overly simplistic backgrounds. Ensure images are visually appealing and relevant to the content.
4) Photo Credits: Provide proper credits for each image used, including the source or photographer’s name.
Example PR News Image
Example PR News Image
Hyperlinks and References
1) Link Limitation: Incorporate no more than 3 hyperlinks to maintain focus and avoid oversaturation.
2) Reference Relevant Sources: Hyperlinks should be relevant and add value to the content, such as referencing studies, official statements, or related articles.
Text Formatting and Style
1) Title Font and Size: Choose a clear, professional font like Times New Roman, size 18.
2) Body Font and Size: Use a standard, easy-to-read font like Times New Roman, size 12.
3) Text Color: Text should be primarily black for readability, with minimal use of additional colors for emphasis.
4) Margin Settings: Standard margins of 1 inch on all sides are recommended for a clean layout.
Content Editing and Post-Publication
1) Post-Publication Edits: Avoid significant edits post-publication. Minor corrections are permissible.
2) Accuracy and Fact-Checking: Ensure all information is accurate and well-researched before publication.
Content and Topic Guidelines
1) Avoid Sensitive Topics: Steer clear of topics that could be seen as controversial, politically charged, or offensive.
2) Content Relevance: Ensure the content is relevant to current trends and audience interests.
Special Instructions for Submission
1) Follow Publication Standards: Each publication may have its unique submission guidelines – adhere to these closely.
2) Photo Licensing: Verify that all images are properly licensed or owned for use in the article.
