PR News Article Guidelines

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Understand the Story and Audience

Creating premium PR news articles requires a strategic approach to storytelling, content organization, and presentation. Here are detailed guidelines for crafting such articles:

1) Identify the Core Message: Understand the key message or story you want to convey.

2) Know Your Audience: Tailor the content to resonate with your intended audience, considering their interests and level of understanding.

Compelling Introduction

3) Hook the Reader: Begin with an engaging introduction that piques interest. Use a narrative style, a surprising fact, or a compelling question.

4) Set the Tone: Establish the tone of the article (professional, inspirational, informative) right from the start.

Detailed Body Content

5) Chronological Structure: Follow a chronological order for clarity, especially when detailing a career journey or a series of events.

6) Use Subheadings: Break the content into digestible sections with relevant subheadings for easy navigation.

7) Incorporate Quotes: Use direct quotes to add a personal touch and authenticity.

8) Highlight Achievements: Clearly outline key accomplishments and turning points.

Incorporate Storytelling Elements

9) Personalize the Story: Share personal details and anecdotes to humanize the subject.

10) Show Growth and Development: Demonstrate how experiences contributed to the subject’s professional and personal growth.

Technical Aspects and SEO Optimization

11) Use Active Voice: Write in an active voice for a more dynamic and engaging tone.

12) Optimize for SEO: Include relevant keywords naturally throughout the article.

13) Backlinking: Provide links to related content or official websites for additional information or references.

Include Visual Elements

14) High-Quality Images: Use professional images that relate to the content, like portraits or relevant activity shots.

15) Infographics or Charts: If the article includes data, consider incorporating infographics or charts.

Legal and Ethical Compliance

16) Fact-Check: Ensure all information is accurate and up-to-date.

17) Respect Privacy: Be cautious about sharing sensitive personal information.

Engaging Conclusion

18) Summarize Key Points: Concisely recap the main messages or learnings.

19) Call to Action: If applicable, include a call to action, like contacting the subject for services.

Editing and Proofreading

20) Review for Clarity: Ensure the article is clear, coherent, and logically structured.

21) Proofread: Check for grammatical errors, typos, and inconsistencies.

Feedback and Approval

22) Approval Process: Ensure the subject of the PR article approves of the content, especially if it includes personal information.

Increased in recent times

Formatting Details

General Article Structure and Content

1) Article Length: Aim for 800-850 words to provide depth while maintaining reader engagement.

2) Narrative Style: Write in a professional yet engaging third-person narrative.

3) Authorship: Clearly indicate the author's name or by-line at the beginning or end of the article.

Visual Components

1) Primary Image: Include one high-resolution main photo. Photo must be 1200 px wide x 600 px high

2) Supplementary Images: Limit to 1 additional image, ensuring they are relevant and enhance the narrative. All should be in high-resolution and landscape format 1200px x 600px.

3) Image Guidelines: Avoid using images with excessive empty space or overly simplistic backgrounds. Ensure images are visually appealing and relevant to the content.

4) Photo Credits: Provide proper credits for each image used, including the source or photographer’s name.

Example PR News Image
Example PR News Image
Hyperlinks and References

1) Link Limitation: Incorporate no more than 3 hyperlinks to maintain focus and avoid oversaturation.

2) Reference Relevant Sources: Hyperlinks should be relevant and add value to the content, such as referencing studies, official statements, or related articles.

Text Formatting and Style

1) Title Font and Size: Choose a clear, professional font like Times New Roman, size 18.

2) Body Font and Size: Use a standard, easy-to-read font like Times New Roman, size 12.

3) Text Color: Text should be primarily black for readability, with minimal use of additional colors for emphasis.

4) Margin Settings: Standard margins of 1 inch on all sides are recommended for a clean layout.

Content Editing and Post-Publication

1) Post-Publication Edits: Avoid significant edits post-publication. Minor corrections are permissible.

2) Accuracy and Fact-Checking: Ensure all information is accurate and well-researched before publication.

Content and Topic Guidelines

1) Avoid Sensitive Topics: Steer clear of topics that could be seen as controversial, politically charged, or offensive.

2) Content Relevance: Ensure the content is relevant to current trends and audience interests.

Special Instructions for Submission

1) Follow Publication Standards: Each publication may have its unique submission guidelines – adhere to these closely.

2) Photo Licensing: Verify that all images are properly licensed or owned for use in the article.

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