(717) 316-0750 i@chazedward.com

Are you wondering what SEO is? Search engine optimization (SEO) basically refers to a set of practices that experts in the field use to optimize a website so that it can get significantly more traffic from search engine results when users search for something that interests them. Search engines such as Google use algorithms and other criteria in order to “rank” sites. That determines where those sites show up on the results, the higher the better. With SEO, experts make changes to a website’s design with the ultimate goal of obtaining a higher rank and making it more attractive to visitors who normally choose to click on the top results. 

Of course, the reason behind this ranking process is that search engines want to deliver high-quality results when users search for something. Therefore, it makes perfect sense to employ SEO to make sites “more attractive” to search engines. All of this might sound quite complex but is actually quite easy to understand, as any local SEO consultant will tell you. However, SEO should be done by experts in order to get the most out of it.

Search Engines and What They Do

Search engines are said to “crawl” across websites in order to get a deeper understanding of the site’s purpose and quality. Search engines index the information that they get so that they can provide relevant results when someone looks for something on the Internet by inputting keywords. Something else that search engines will analyze as they crawl across sites is how easy or not it is to navigate through all the content that those sites offer. The more user-friendly the site is, the better the ranking that it will get in the end, which means showing up higher on-page results and having a better chance to get more traffic.

SEO Techniques

There are a lot of different SEO techniques that experts use in order to get the best possible results. Here is a quick look:

High-Quality Content

High-quality content is a must for any site because it will keep your visitors interested. Without this, they are sure to simply click away and head over to one of your competitors and that is definitely not what you want.

Link Building

Search engines such as Google will never fully reveal how their ranking algorithms work, but we do know that high-quality links have a lot to do with it. Having true SEO experts build great links will go a long way to getting the results that you are looking for.

Local vs. National SEO

SEO can be customized to focus on a local market or a national market depending on your needs. Local SEO is perfect if you want to attract local customers to your physical location, but a national campaign will be necessary if you want to compete with the big boys.

SEO’s Great Importance

As you can see, SEO is necessary if you want to be included in the top results and get more organic traffic. For more information, just click on this link: http://chazedward.com

Chaz Edward LLC

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