If you run a business and have a website, we know that content is king. Putting your content out there is a great way of showing your expertise and authority in your industry. Your content can make a massive difference in sales by attracting the right kinds of attention and leads you need for your business to thrive.
In order for your content to have the largest impact, you need to understand the basics of SEO. SEO stands for “search engine optimization” and it involves manipulating your content so that search engines will pick it up. The higher that you rank on websites like Google will make all the difference in how many hits, likes, and views your content gets.
Most people who run a business have no idea how SEO works. What are the right techniques to use? Which keywords work best? These are all things that you need to know. It makes it even more difficult when websites like Google constantly change their algorithm. What worked last month won’t necessarily work next month.
If you’re wondering whether you should hire an SEO consultant, the answer is probably a giant YES! If you want more people to find you online, then having an expert on your side won’t hurt. But you may also decide that you want to go it alone and learn how SEO works so you don’t have to pay someone else to do it.
Do I Need SEO?
Again, if you want to improve your reach online, then you need to understand SEO and how it works. You have to create your content in such a way that attract viewers. The more views and clicks that your content gets, the better you’ll do with Google and Facebook algorithms. Customers are constantly looking for what you sell.
Let’s say you’re a dentist. Nobody flips through a phonebook anymore. Instead, they will Google “dentists in my area.” Your SEO will determine whether you’re the first result they see we are on the second or third page. I can be the huge difference between being the first when they call in getting a new customer or your competition getting all the attention.
HubSpot says that as many as 18% of all mobile searches online lead to a direct sale that day. That means if you want someone to find you, your content better have quality SEO so they can find your website and contact information. There are many privileges to being the first search result and you’ll definitely want that for your business.
Customers Expect It
You also don’t know the full context of why someone would be searching for you. Maybe one of your previous customers recommended you. Of course, they’re going to do their own research and I want to see your prices or all the different services you provide. If they type your business into Google, they’ll expect you to be the first business that pops up. Without SEO, you might not be the first search result. In fact, you could still be listed down the line or on the next page.
That means no one knows you exist. SEO isn’t just for Google searches, but for all the social media you do. This is where marketing has been heading for a very long time. If you want people to know you exist, then you need to increase your online footprint. Hiring an SEO expert is the best way to go about this.
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